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Brand Strategy That’s A Convergence Of Creative Art, Technology, And Business Acumen

ROAR COMMUNICATIONS is a customer-centric team of professionals based in India, specializing in brand strategy and marketing solutions. They combine their passion for creative design and insightful marketing to create brand strategies, integrated campaigns, and effective communication that evoke positive emotional responses in customers and tap into their deeper desires.

Business consultancy, D2C brand stewardship, brand strategy, digital and social media marketing, data analytics, UI-UX design, and brand identity creation are the agency’s services.

ROAR COMMUNICATIONS is thus one of the trusted and effective brand and communication solutions agencies for many large corporations and MNCs.

OUR SERVICES:

As a brand strategy and communications agency, ROAR COMMUNICATIONS uniquely positions itself to deliver strategic, growth-minded, and results-driven services.

STRATEGY:

Forging data with emotions to forge deeper consumer connections!

As a brand strategy agency with years of experience, we have seen it repeatedly demonstrated that having the best product or the lowest price does not ensure success. Instead, businesses that successfully engage emotionally with their audience and best communicate their vision with their consumers grow to be market leaders and disruptive forces in their respective industries.

  • Brand Strategy
  • Content Strategy
  • Channel Strategy
  • Campaign+ Messaging Strategy
  • Social Media Strategy
  • Influencer Strategy
  • Data Analysis + Insight

CREATIVE:

Helping brands not only stand-out in their category but define it!

Every company has the potential to stand out, but becoming an industry-defining brand requires remarkable imagination. We assist brands in creating the appearance, tone, message, and impact necessary to establish stronger emotional bonds with their target audience.

We achieve this through the intensive use of data, with each asset supporting unquestionable evidence for emotional resonance. This enables us to define what it means to be a category of one by blending the distinctions between product, marketing, content, and experiences.

  • Campaign Concept Development: Print, Digital, Video, Out-of-home, In-store.
  • Design
  • Art Direction
  • Creative Direction
  • Copywriting

DESIGN:

We are utilizing design to discover better ways for consumers to experience brands!
Design is an excellent approach to exploring concepts and finding solutions to issues. Simply put, we utilize design to discover better ways for consumers to interact with brands.

We make designs that stand out, captivate viewers, and arouse brand loyalty.
Desirability is always the key!

  • Brand Identity
  • Print
  • Digital
  • Video
  • Out-of-home
  • In-store
  • Sales Collaterals
  • Company and Product Naming
  • Corporate Logos
  • Websites
  • Mailers
  • Brochures
  • Flyers
  • Packaging
  • Vehicle Wraps
  • Experiential Marketing

DIGITAL:

We are utilizing technology to create unique brand experiences.

Digital transformation is disrupting businesses, constantly changing how people connect with companies. To keep up, we create brands and employ technology to make remarkable brand experiences possible.

  • Research & analysis
  • Design systems & guidelines
  • Journey mapping
  • Full-stack development
  • Content Strategy & IA
  • CMS implementation
  • Website/UI design
  • E-commerce platforms
  • Interaction design

PUBLIC RELATIONS:

Driving genuine conversation, not by just promoting your business!

We are aware of the effectiveness of both proactive and reactive PR. We can assist you in actually driving the conversation rather than merely marketing your company and brand by bringing you into the discussion on any subject.

We are experts at proactive pitching and media relations. However, we also value the kind of quick-thinking, quick-response PR and communications strategies required to stand out from the crowd in today’s rapidly changing media environment.

  • Media Relations & Training
  • Reputation Management
  • Crisis Communications and Management
  • Executive Visibility
  • Strategic Partnerships
  • Influencer Marketing
  • Blogger Programs
  • Social Media Platform Management
  • Trade Show Support
  • Blog Design, Set-up, Writing, and Maintenance.

OUR PROCESS:

Our brand strategies and design communicate distinctive brand objectives both verbally and visually!

At ROAR COMMUNICATIONS, a research-driven marketing communications agency, process matters as it eliminates subjectivity and reinstates it with deadline-driven and data-driven methodologies.

DISCOVER:

Dig deep to know your brand, corporate heritage, goals, visions, and ambitions through research, market, and competitive analysis.
We thoroughly analyze your past strategies to determine what has worked for you, what hasn’t, and why.

STRATEGIZE:

Strategy is the foundation of a brand. We identify your most profitable opportunities and decide and define your brand’s USP and Brand Promise. We identify your brand’s assets and benefits and align your values with consumer lifestyle, behavior, trends, and conversion factors that help us develop critical insights to build the overall brand strategy for your brand.

CONCEPTUALIZE AND CREATE:

Conceptualizing and creating is where we put life into your brand strategy. We design and develop well-integrated big ideas with a thoughtful approach, creativity, and production, showing equal value.
We then create powerful, integrated campaigns that include all appropriate media options and initiatives, always-on strategy.

COMMUNICATE:

We then develop an efficient, integrated media plan based on key demographics, psychographics, and your budget. The integrated media plan includes print, digital, outdoors, PR, and TV.

ALIGNMENT AND EXECUTION:

Meticulous organization and implementation are the keys to operating a deadline and results-driven campaign. We utilize a variety of tools to achieve pre-set goals and enhance transparency.

CONSTANT ANALYSIS:

Throughout the campaign, we evaluate the performance of your campaign and consistently adapt to optimize its efficacy and output. We do this by accessing real-time metrics across media channels to determine how well your campaign works.

CONSISTENT REFINEMENT:

A marketing campaign is an ongoing process. We continuously refine and optimize the plan to grow and sustain brand equity. We continue looking for ways to add value, increase efficiencies, and maximize investment returns by reacting quickly to ongoing outcomes to enhance your integrated campaign’s efficacy, impact, or reach.

FINANCIAL INTELLIGENCE:

We fully appreciate that everything or every strategy we suggest has financial implications, so we are very aware of this. We are bound to give you optimal returns on your investments.

MEDIA MANAGEMENT & BUYING:
Maximizing ROI always!

Media strategy is one of our fundamental competencies. We combine proven, experimental, and emerging platforms to reach known and adjacent audiences for maximum ROI. We provide continuous optimization to augment sales, loyalty, and advocacy.

OUR MEDIA PROCESS:

  • Goal Review
  • Audience Insights
  • Media Consumption Analysis
  • Market Research
  • Competitive Review
  • Geo-target Evaluation
  • Attribution Modeling
  • Journey and Behavior Trees
  • Pixel Strategy
  • CRM Evaluation

MEDIA PLANNING & BUYING CAPABILITIES:

• TRADITIONAL: PRINT, TV, RADIO, OOH, POP, DIRECT MAIL
• DIGITAL: PROGRAMMATIC, THIRD PARTY, DYNAMIC, TARGETING, NATIVE EMAIL, STREAMING TV
• SOCIAL MEDIA: ORGANIC, PAID, INFLUENCER, PRODUCT, PLACEMENT
• SEO/SEM: GOOGLE AD, WORDS, GEO-TARGET, VOICE SEARCH
• SHOPPER MARKETING
• EXPERIENTIAL: PRODUCTION TO PR

ROAR COMMUNICATIONS:
A Business-Minded Creative Powerhouse

Let’s collaborate to craft more proactive, mission-driven brand strategies that deliver exceptional results.